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2026-08-05 13:11:02 -

What's the Trick to Designing an Image That Works in a Split Second?

Chattanooga billboards are the Scenic City's loud unavoidable storytellers—competing with Lookout Mountain views and I-24 traffic to grab your attention in five seconds or less. Let's be honest. You've got about five seconds. Maybe seven if the driver in front of you is busy applying mascara at a red light on Broad Street. That's the brutal reality of billboard design along the I-24...

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