Long before streetwear became a billion-dollar colossus stuffed

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2026-05-16 08:30:06 -

Long before streetwear became a billion-dollar colossus stuffed with celebrity endorsements and algorithmic hype, there was a surfboard shaper in California scribbling his surname onto handcrafted boards. Shawn Stussy wasn’t attempting to launch a fashion empire. In the late 1970s and early 1980s, he was simply immersed in the salt-sprayed rhythm of Laguna Beach surf culture. He shaped...

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